Press Release Tips 7 Ways for Press Release Success

Author : Forest Marie

Press Releases are an art form in itself Just like articles they can be extremely effective One of the biggest mistakes internet marketers make are thinking they can use their article as a press release and vice versa The format of an article is entirely different to the format of a press release Another common myth is thinking that everything about your company is press release worthy

To help avoid your press release from going into the literal and virtual trash can, just use any of these 7 ways for press release success

1 Lists Just like lists are popular for blogs and articles the same goes for press releases Example: “10 Best Places Work”, “Top 10 Happiest Places” and “Top 5 Franchise Businesses” What kind of list can you create that is relevant to your business, products and services?

2 Useful news These press releases are similar to a list type and often in bullet point or list format Examples: “Top 5 Ways to Market Online”, “10 Healthiest Foods to Eat” and “Six Ways to Reduce Debt Now” How can you create useful news for your target audience?

3 Unbelievable news The more odd or unusual the story the more viral it will be Like the recent, “Did Guy Kawasaki Admit on Video to Spamming Twitterers?” Is there a crazy twist you can put on your business to make it unbelievable news?

4 Facts Surveys and studies can be very inexpensive thanks to the internet With this one tactic you could create an endless supply of press release worthiness Think about what kind of surveys and studies can be conducted on your business

5 Tie in to current events The faster you can take advantage of tie-ins to current events, the more viral your press release will be Take a look at the current headlines dominating the world, how can you tie-in to a current event?

6 Get trendy This does not mean what is the most poplar in a genre per se, however that could certainly work in this method as well It can also be a trend that is happening right now Examples are trends in the weather, trends in animals, trends in crimes, etc Maybe you are in the weight-loss industry and the local paper just wrote about a trend in obesity increasing in your area, now you can turn around and provide data on how your product can help remedy the epidemic If you can provide factual info, like studies and graphs this will increase the power of your press release

7 Hero spotlight People that go out of their way to be kind and do good make great news Whether it is your company directly doing the good or an employee, make sure to submit a press release

Utilize any or all of the press release tips to create press release success!

Forest Marie is a dynamic Internet Marketer, a Wealth Masters Master Consultant and a top income earner in CarbonCopyPRO. To join Forest’s team, visit CarbonCopyPRO and submit an application.

Originally published: Press Release Success

Syndication Source: Thought Search Articles