Seven Ways to Expand Your Business by Writing

Author : Jan Marie Dore

There are numerous ways you can promote your small business as well as stay in touch with your prospective clients by writing Some common methods of written works include ezines, articles, e-courses, free reports, booklets, how-to manuals, and ebooks Writing allows you to demonstrate your knowledge in your specialty area and provide valuable information that prospects can use It also sets you up as an expert in their eyes – and people like to hire experts

Here are seven different ways you can promote your small business by writing

Newsletter or Ezine

An ezine is the #1 way to promote your services online Offering a newsletter, an ezine, a free report, or a course by email are the easiest ways to and grow your database for your business

Articles

Writing articles is a very effective way to promote your business both online and offline There are many journals, magazines, and online directories what will publish your article and give you exposure to a wide audience Include your contact information at the bottom of all articles so that people can get in touch with you if they like what they read

Ecourse

An ecourse, or course by email, is a very simple way to give away some of what you know so that people get a taste of what it would be like to work with you This type of course is typically a brief lesson sent over several days

Free Report

Giving away a free report at your website is an effective enticement to encourage people to sign up for your ezine People like free giveaways, and if you provide value and demonstrate your knowledge of a topic they are interested in, you might gain a client

Booklets

Booklets are an effective marketing tool to give away, or can be an additional income stream if you sell them at your website or to a corporate client Small booklets can be created quickly by creating a list of short tips for your readers

How-To Manuals

Package what you know into a how-to manual Or, combine it with audio for a complete home study course Look at what existing workshops or training material you already have that you could package this way

Ebooks

If you’re thinking about self-publishing your book, consider creating it as an ebook Ebooks, or electronic books, are sold digitally online and can add a nice additional revenue stream to your business You can create an ebook quickly by packaging your series of articles

Block out time this week to get your creative juices flowing and start putting pen to paper (or fingers to keyboard) to start one of the above writing projects

Copyright 2006 by Jan Marie Dore www janmariedore com

Jan Marie Dore teaches women business owners secrets to success. Sign up for her savvy and smart FREE e-zine and receive a 30 page Bonus Report ‘The 7 Critical Small Business Marketing Mistakes Women Make. . . and Solutions to Easily Fix Them’ by visiting http://www.femalepreneurs.com

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